Tips

6/26/2017: Social Media Image Guide

Are you an admin on one of our social media pages? Do you ever upload a profile picture, cover photo, or image and it does not fit correctly? Here is a 2017 social media sizing “cheat sheet” to help with that!

Social Media Image Size Guide

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: https://blogs.constantcontact.com/social-media-image-sizes/

 

 

 

6/19/2017: Email Signatures

Are you new to CEO or need to update your email signature?

Email signatures are like business cards for your emails. They give your receiver all the important information regarding how they can contact you. It is very important to have a proper signature set up for your email account.
All staff with email MUST display a signature –
Follow these simple instructions to set up your email signature!

All CEO email signatures should follow the same format as below:

ceo email

 

 

 

 

 

 

 

 

6/5/2017: Creating Marketing Materials

Important: Please Read

With any company, it is important to maintain consistent and proper branding. At CEO, it is extremely important that we are abiding by this. The marketing department is in place to ensure that a consistent “CEO brand presence” is maintained across the agency as a whole, so that the CEO brand is recognizable in the eyes of the local public. This supports the agency’s efforts in securing local partnerships, as well as donations and additional funding.

The marketing department would like to remind everyone of the Marketing Request Procedure Manual. This is a short, easy-to-read manual that describes the do’s and don’ts when it comes to creating marketing materials for any program. It explains the proper procedures for marketing materials one can make on their own, as well as which marketing materials must be created by the marketing department.

Please refrain from creating the following marketing materials on a program level. If your program is in need of these materials, please submit a request to the marketing department using the Marketing Materials Request Form:

• Postcards
• Brochures
• Event invitations
• Media advisories
• Press releases

To be safe, it is always helpful to send a newsletter or any other self-made program material to the marketing department for approval before printing, handing out to the public, or posting to social media. If you are unsure if what you have created should be approved by CEO’s marketing department, please send it our way. We can approve it and/or provide design assistance before it goes out to the public, that way the “CEO brand presence” will be maintained across the agency as a whole.

If you have any questions regarding the creation of materials, please contact the Marketing Coordinator, Sophia Loughry at sloughry@ceoempowers.org or the Marketing & Development Director, Heather Burdo at hburdo@ceoempowers.org

 

 

5/15/2017 : Accessing the Intranet from Anywhere

mobile-tecnologiaHave you ever wanted to check the intranet when you were outside of the office?

You do not need to be connected to CEO’s wifi or on a CEO computer to access the intranet. You can access it on any device by simply typing in the URL below:

www.intranet.intranet.ceo-cap.org

To help you remember this URL, be sure to bookmark it on your device (phone/computer/tablet).


Have a marketing-related question that you would like answered for Marketing Tip Monday?
Questions will be answered on a first-come first-serve basis. Please e-mail Sophia Loughry at sloughry@ceoempowers.org

 

 

 

5/8/2017 : CEO Logos

Did you know that our CEO logos are accessible on the intranet?
CEO-logo-taglines-02
If you ever need to find one of our CEO logos, simply go to the intranet and click on resources – marketing and communications – scroll to the bottom of the page.

To download logos, click on the logo of your choice. It will open up in a new window. Hover your mouse over the logo in the new window and right click. Choose “Save Image As” and save the logo on your computer in the folder of your choice.

Have a marketing-related question that you would like answered for Marketing Tip Monday? Questions will be answered on a first-come first-serve basis. Please e-mail Sophia Loughry at sloughry@ceoempowers.org

 

 

 

5/1/2017 : Guidelines for Submitting a Marketing Request Form

2017-Marketing-Request-Fillable-Form_Page_2

This Week’s Tip: Guidelines to follow when submitting a marketing request form.

When submitting a request for marketing materials using the Marketing and Communications request form, please adhere to these guidelines:

• Please provide at least two weeks’ notice for all in-house marketing requests (including website changes), and three weeks’ notice for ad placements, promotional items, or professionally printed materials.

• Please verify, before requesting an ad or other marketing materials that must be purchased, that your program has adequate funds to cover the purchase. The Marketing and Communications department does NOT have access to program budget information.

• Marketing requests should be submitted using the marketing request form which is available via the intranet in the Marketing and Communications section.

• Please include with your marketing request form the text and photos you would like the marketing department to use in your materials. Providing this information up front will reduce the turnaround time for most marketing requests.

Once a request is submitted, you will receive confirmation of the order. The marketing department may ask for additional information. A draft of the requested materials will be sent for you review, and you will have the opportunity to provide feedback. Within three days of offering feedback, you will receive a finalized proof. Please allow additional time for printing materials in-house – especially for a high volume of materials.

Do you know where to find a marketing request form?
From the home page, these can be found under Resources – Marketing and Communications – Forms

1. General Marketing Request Form (for reorders)
2. Custom Order Request Form (for new orders)