Important: Please Read

With any company, it is important to maintain consistent and proper branding. At CEO, it is extremely important that we are abiding by this. The marketing department is in place to ensure that a consistent “CEO brand presence” is maintained across the agency as a whole, so that the CEO brand is recognizable in the eyes of the local public. This supports the agency’s efforts in securing local partnerships, as well as donations and additional funding.

The marketing department would like to remind everyone of the Marketing Request Procedure Manual. This is a short, easy-to-read manual that describes the do’s and don’ts when it comes to creating marketing materials for any program. It explains the proper procedures for marketing materials one can make on their own, as well as which marketing materials must be created by the marketing department.

Please refrain from creating the following marketing materials on a program level. If your program is in need of these materials, please submit a request to the marketing department using the Marketing Materials Request Form:

• Postcards
• Brochures
• Event invitations
• Media advisories
• Press releases

To be safe, it is always helpful to send a newsletter or any other self-made program material to the marketing department for approval before printing, handing out to the public, or posting to social media. If you are unsure if what you have created should be approved by CEO’s marketing department, please send it our way. We can approve it and/or provide design assistance before it goes out to the public, that way the “CEO brand presence” will be maintained across the agency as a whole.

If you have any questions regarding the creation of materials, please contact the Marketing Coordinator, Sophia Loughry at sloughry@ceoempowers.org or the Marketing & Development Director, Heather Burdo at hburdo@ceoempowers.org